Digital Games Becoming $100 Billion Industry by End of 2017

Digital Games Becoming $100 Billion Industry by End of 2017

Foto: Fotolia

A new study from Juniper Research has found that revenues from the global digital games market are set to reach the $100 billion milestone by the end of this year. Juniper's annual report, Future Games Market: Emerging Opportunities & Pivotal Publisher Analysis 2017-2021, found that, contrary to previous concerns, the PC market has seen reinvigoration via F2P (Free to Play) games. Coupled with the continued growth of mobile, the industry will see total revenues reach $132 billion by 2021.

Juniper found Supercell to be the clear market leader, effectively monetising consumers through engaging games, highly rated by consumers. The research advised that publishers such as Niantic must create longevity and engagement, lest they see drop-off in terms of active users. The outlook for the mobile industry is positive. Publishers are now seeking to integrate in-game advertising. The research found that this will be most effective when users opt-in; watching a short video to provide players with additional in-game credits can be marketed alongside paid options for an "ad-free experience".

The research noted rapid adoption of the F2P monetisation strategy on PC devices, where consumers are enticed into accessing a game which is free, before developers harness the freemium model; popularised by mobile games, in order to accelerate spend, with this accounting for almost 80% of the platform's revenues by 2021. "Juniper believes there is further opportunity for F2P on PC; particularly in Western markets; as well as console, with digital platforms such as Xbox Live playing host to F2P titles which are then monetised via in-game purchases and add-ons" explained research author Lauren Foye.

More from category

Global Language Processing Market to Grow Over 13% a Year Until 2021.

Global Language Processing Market to Grow Over 13% a Year Until 2021.

22 Jun 2017 comment

Technavio analysts forecast the global language processing market to grow at a CAGR of over 13% during the forecast period, according to their latest report. The research study covers the present scenario and growth prospects of the global language processing market for 2017-2021.

Qubit Releases Data on More Than 2 Billion User Journeys

Qubit Releases Data on More Than 2 Billion User Journeys

21 Jun 2017 comment

Qubit has released the results of an analysis of more than two billion user journeys and 120 million purchases to determine the potential revenue uplift that ecommerce businesses can expect from specific optimization techniques.

Worldwide Shipments of AR and VR Headsets Expected to Grow at 58% CAGR

Worldwide Shipments of AR and VR Headsets Expected to Grow at 58% CAGR

21 Jun 2017 comment

Augmented Reality (AR) and Virtual Reality (VR) continue to gain momentum in the mainstream tech media. According to recent forecast data from the International Data Corporation (IDC). AR and VR headsets collectively are expected to grow at a very strong pace from just under 10 million units in 2016 to just shy of 100 million units in 2021, with a 5-year CAGR of 57.7%.