3 Out of 4 Laptops Sold in 2027 will be AI PCs
Counterpoint Research believes that the inventory correction and demand weakness in the global PC market have already normalized, with the impacts from COVID-19 largely being factored in.
Apple and Samsung dominated the top-10 best-selling smartphones list for 1Q24, each capturing five positions and leaving no spot for other brands, according to Counterpoint Research. This was the first quarter in which the top 10 smartphones were all 5G capable. Besides, the trend towards premiumization was evident, with 7 of the top 10 smartphones being premium (wholesale price at $600 and above).
Apple’s iPhone 15 Pro Max was the best-selling smartphone of 1Q24. Notably, the Pro Max variant achieved the top position for the first time in Apple’s non-seasonal quarter, reflecting an increasing trend of consumer preference for high-end smartphones. All four iPhone 15 variants and the iPhone 14 were among the top 10 bestsellers. Further, the iPhone 15 line-up secured the top three spots.
The growing popularity of the Apple Pro line-up was evident, as it captured half of Apple’s total sales in 1Q24, a significant increase from 24% in 1Q20. The Pro iPhones have become the major revenue drivers for Apple, contributing over 60% of its sales value in Q1. The iPhone 15 Pro Max performed well despite its first price increase since the launch of the Pro series in 2019, indicating a strong consumer desire for the extra features the Pro line offers.
Samsung’s Galaxy S24 series secured two spots in the top 10 for Q1, with its Ultra variant ranking fifth and the base variant coming in ninth. The strong performance of the S24 series can be attributed to Samsung’s early refresh of the series, and its efforts in generative AI (GenAI) technology. The S24 series was the first to reach the market with GenAI features and capabilities, allowing users to create unique content and experience a new level of interaction with their smartphones.
Consumers are holding onto their smartphones for longer periods because upgrades are offering limited differentiation in features. This leads consumers to opt for high-end smartphones to ensure their devices remain technologically relevant for a longer duration. Going forward, Counterpoint Research expects the top 10 best-selling smartphones to capture a larger share of total smartphone sales as OEMs are focusing on leaner portfolios with premium features.
Više vijesti iz kategorije
CEOs Race Towards Gen AI Adoption
A new study by the IBM Institute for Business Value found that CEOs are facing workforce, culture, and governance challenges as they act quickly to implement and scale generative AI across their organizations.
Games Market Set to Plateau in 2024
New research from Omdia predicts a challenging 2024 for the gaming sector, with overall games revenue across software, hardware, and advertising staying flat at $249 billion.
