Mobile Drives Growth of Online Travel Bookings

Mobile Drives Growth of Online Travel Bookings

Foto: Fotolia

As the summer travel season officially gets under way, a growing number of Americans will use their smartphones and tablets to book a trip, according to eMarketer’s latest forecast on digital and mobile travel. This year, digital travel sales in the US will reach $189.62 billion, 40.0% of which will come from mobile devices.

In its definition of travel sales, eMarketer includes airline, car rental, cruise, hotel, accommodations (including Airbnb) and transportation. US mobile travel sales will total $75.85 billion in 2017, up 16.7% over last year. On the flip side, desktop and laptop travel sales will decline 1.6% this year to $113.77 billion. Meanwhile, desktop/laptop’s share of all digital travel sales will shrink to 60.0%. And by 2021, mobile will represent nearly half of all digital travel sales.

There are two important milestones to watch for in the coming years: By 2019, digital travel sales will surpass $200 billion for the first time, and by 2020, mobile travel sales alone will surpass $100 billion. When it comes to booking travel on mobile devices, US adults are using smartphones much more heavily than tablets. This year, 57.5 million US adults will use a smartphone to book a trip, up 14.1% over last year. That represents 81.2% of all mobile travel bookers.

“Last-minute travel deals are helping to drive mobile sales, as consumers opt to book right away via their smartphones,” said eMarketer forecasting analyst Chris Bendtsen. “Consumers are booking more travel on mobile due to larger smartphone screens, easier mobile payment methods and overall time spent habits shifting to mobile. Airlines, hotels and online travel agencies have made both apps and mobile websites easier to use.”

US adults are not just booking trips via mobile, but they are increasingly researching trips as well. This year, 140.3 million US adults will research a trip online. And 101.4 million will do so via their smartphones, up 13.1% over last year.

More from category

Western European MFP Market in Line With Expectations  in 3Q17

Western European MFP Market in Line With Expectations in 3Q17

24 Nov 2017 comment

According to research by IDC, the Western European printer and multifunction (MFP) market decreased by 3.2% in unit terms in 3Q17 compared with the same period a year ago. There were negative sales performances in both inkjet and laser markets for units, and value for the laser market was down too.

Automated SMS Messages Will Grow 20% By 2022

Automated SMS Messages Will Grow 20% By 2022

23 Nov 2017 comment

The volume of A2P (Application to Person) messaging is expected to increase by 20% over the next 5 years to more than 2.7 trillion by 2022, up from 2.1 trillion this year, a new report from Juniper Research has found.

Technology Reduced the Tax Compliance Burden on Business

Technology Reduced the Tax Compliance Burden on Business

23 Nov 2017 comment

The use of technology, by business and government, in tax compliance is driving continued simplification and reduction in the burden of tax compliance on businesses, says the latest edition of Paying Taxes 2018, a report by The World Bank Group and PwC.