Apple Raises U.K. Prices 20 Percent

Apple Raises U.K. Prices 20 Percent

Apple quietly raised the cost of some of its products in Britain by 20 percent, the latest blow to U.K. consumers after the decision to leave the European Union sent the pound sliding, according to Bloomberg. The computer-maker overnight began charging 2,999 pounds ($3,650) for its “Mac Pro“ desktop machine, up from 2,499 pounds earlier in the week. The “Mac Mini“ now retails at 479 pounds compared to 399 pounds.

The price hikes came days after supermarket Tesco Plc battled with supplier Unilever over the cost of goods in an episode dubbed “Marmitegate.“ With inflation already accelerating at the fastest in two years, price pressures are likely to mount as the weakest pound in three decades forces up the cost of imports.

“We will see more price increases, possibly more at the higher end of the market, and we’ll see a significant squeeze on real incomes and then we’ll see how it plays out,“ said Kit Juckes, a London-based strategist at Societe Generale SA. The U.S. prices for the Mac Mini and Mac Pro haven’t been changed. Apple didn’t immediately respond to a request for comment.