AR/VR Shipments in Central and Eastern Europe Surging 462.8% in 2016

AR/VR Shipments in Central and Eastern Europe Surging 462.8% in 2016
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The Central and Eastern Europe (CEE) augmented reality and virtual reality (AR/VR) market recorded whopping 462.8% growth year on year in 2016, reaching 292,000 units. This performance was largely thanks to a booming fourth quarter (4Q16), which accounted for around a third of the whole year’s volume, with 110,000 units shipped, according to data from the IDC Worldwide Quarterly Augmented and Virtual Reality Headset Tracker.

In 2016, virtual reality devices accounted for over 96% of the total AR/VR market. Despite relatively high prices of tethered virtual reality headsets, HTC, Oculus, and Sony managed to ship almost 50,000 units during the year, thanks to the inherent “wow effect“ of the technology.

"A good sign, among other things, is that we see virtual reality gaming clubs popping up throughout the region,“ notes Jiří Teršel, senior research analyst for IDC Mobile Device Trackers. “These have the potential to further increase both consumer and small business adoption by inciting people to think about potential of this technology.“