Facebook Acquires Eye Tribe for Oculus Eye-Tracking Software

Facebook Acquires Eye Tribe for Oculus Eye-Tracking Software

Foto: Fotolia

Facebook’s Oculus has acquired The Eye Tribe, a company that tracks eye movement in virtual reality to improve the experience, according to Bloomberg. Oculus confirmed the acquisition of the Copenhagen-based startup, without stating a price. Eye Tribe is the latest in a series of tech acquisitions in 2016 for Oculus.

Facebook is especially interested in eye tracking because the company wants to take the lead in social interactions in VR. The ability to follow eye movement makes it easier to understand people’s expressions and let them communicate effectively with each other in a virtual world.  Facebook CEO Mark Zuckerberg is interested in helping people watch basketball games together, have board meetings, travel to foreign countries and take selfies in virtual reality.

Facebook isn’t alone in focusing on the importance of eye tracking to VR. Google acquired Eyefluence, another startup working on eye-tracking technology, in October. The search giant is investing in virtual reality as it aims to integrate its media services, like YouTube and its app store, into the nascent technology.

More from category

Top-Ranked Analyst Says Lenovo Could Fall Another 27 Percent

Top-Ranked Analyst Says Lenovo Could Fall Another 27 Percent

23 Aug 2017 comment

Lenovo, which breathed new life into IBM’s personal-computer business, bet that it could do the same with mobile phones and data centers, according to Bloomberg. Now, it’s beginning to look like that gamble is dragging the Chinese manufacturer in the wrong direction.

Facebook Usage Among Teens Set to Drop in U.S., eMarketer Says

Facebook Usage Among Teens Set to Drop in U.S., eMarketer Says

23 Aug 2017 comment

This year, the world’s largest social network will see a decline among teen users in the U.S., according to Bloomberg, citing a forecast by eMarketer. It’s the first time the research company has predicted a fall in Facebook usage for any age group.

An Analyst Estimates Trump is Worth $2 Billion to Twitter

An Analyst Estimates Trump is Worth $2 Billion to Twitter

22 Aug 2017 comment

Without Donald Trump, Twitter could lose almost a fifth of its value, according to Bloomberg.