Facebook Touts $199 Oculus Go VR Headset in Mainstream Push

Facebook unveiled a cheaper virtual-reality headset that works without being tethered to a computer, rounding out its plan for pushing the emerging technology to the masses, according to Bloomberg.

The new $199 wireless headset, called Oculus Go, meant to be the company’s most accessible VR device, will be available in early 2018. Facebook also trimmed the price of its high-end Oculus Rift headset and controllers by $100, to $399. That compares with $599 for a top competitor’s product, HTC’s Vive.

Both moves will help Facebook reach a goal of putting 1 billion people in virtual reality, a technology that enables immersive gaming, video viewing and social networking, CEO Mark Zuckerberg said. The company has focused on selling virtual reality as a way to remotely connect with other people and experience new things, as opposed to just as a gaming device, the way most people use VR today.

Facebook also announced a product called Venues, which will let people wearing Oculus headsets experience sports and concerts in virtual reality. “Some people think that VR is isolating and antisocial,“ Zuckerberg said. “I honestly think it’s the opposite. If you can’t think of any way that your reality can be better then you’re not thinking hard enough.“

The Go device fits into Oculus’s lineup between the $130 Gear, which needs to be paired with a Samsung phone to run, and the Rift, which requires a personal computer. Go is designed to be light and comfortable, said Hugo Barra, the executive in charge of virtual reality at Facebook. “It feels natural to wear it and it practically disappears when you’re in VR,“ Barra said on stage.