Huawei Surpasses Apple to be the Second Largest Smartphone Brand
According to the latest research from Counterpoint’s Market Pulse for July, Huawei has surpassed Apple in global smartphone sales consistently for June and July. With August sales looking strong for the Chinese vendor, a hat-trick for Huawei could be on the cards.
“This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years. The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion,” said Peter Richardson, Research Director at Counterpoint.
Richardson added that this streak could be temporary, considering the annual iPhone refresh is just around the corner, it underscores the rate at which Huawei has been growing. He also noted how a weak presence in the South Asian, Indian and North American markets limits Huawei’s potential in the near-to mid-term to take a sustainable second place position behind Samsung. “Huawei is over-dependent on its home market China where it enjoys the leadership position and operator-centric markets in Europe, Latin America and Middle East.”
Commenting on the best-selling models in the month of July, Senior Analyst at Counterpoint Pavel Naiya highlighted that Apple continued to drive its flagship momentum with iPhone 7 & 7 Plus which are still the world’s best-selling models. “While Huawei climbed to be the world’s second largest brand overall, it is surprising to see none of its models breaking into the top ten rankings. This is due to a multiple SKU portfolio that currently lacks a true hero device. While Huawei has trimmed its portfolio, it likely needs to further streamline its product range like Oppo and Xiaomi have done, putting more muscle behind fewer products,” said Naiya.