IFA 2017: Consumer electronic fair bigger than ever

The IFA organizer Messe Berlin announced that IFA 2017 will drive growth and innovation in the consumer electronics and home appliances markets - by offering brands more space than ever before.

“We believe it’s time to define consumer electronics in a new way. The boundaries between consumer electronics and home appliances, the digital and the physical worlds, are blurring. Whether it is in the kitchen, the living room or the office, the “consumerization“ of devices is exponential - from entertainment in the living room to healthcare and wellness, automotive, mobile devices, gaming, computing, services like the Internet of Things and the smart home, to new fields like drones, virtual, augmented and mixed reality. Today, consumer electronics connects and shapes everything. If you come to IFA, you see the future of how we live and work“, said Christian Göke, CEO of Messe Berlin.

New plan for the fair is restructuring of IFA 2017 to focus on brands and innovation - and define a new platform for companies that design, manufacture and sell components - the “building blocks“ of future consumer electronics and home appliances.

“We are also introducing IFA Global Markets, because we want to offer even better support for the one segment of our industry that underpins everything we do: the full end-to-end supply chain, from component manufacturers to OEMs and ODMs. That supply chain drives exponential diversity in new products that launch new markets at IFA. IFA Global Markets is a distinct platform, focused on creating Europe’s largest sourcing show for the electronics industry,“ said Göke.