IFA 2017: Sony Unveils Its New Innovations

IFA 2017: Sony Unveils Its New Innovations
Sony

At the IFA show in Berlin, Sony is set to showcase an array of its latest products. One day before the official start of IFA, Japanese company showcased its new products at a press conference.

Shigeru Kumekawa, President of Sony Europe, introduced the company's newest digital imaging and audio products. "By continuing to deliver revolutionary products that resonate at a deep emotional level, Sony stands at the 'last one inch' between customers and the experiences they seek. We are achieving steady profit growth in our electronics business here in Europe by focusing on the high value-added market, and are well positioned for the remainder of 2017 and beyond," Kumekawa said.

The latest products from the Xperia X smartphone series are three new devices: Xperia XZ1 and Xperia XZ1 Compact in flagship range, and Xperia XA1 Plus in the super mid-range. XZ1 incorporates a host of premium features including Motion Eye camera system, HDR 5.2" Full HD display and Hi-Res Audio. XZ1 Compact comes in with a 4.6" display and premium features including Motion Eye camera, Hi-Res Audio, innovative 3D Creator, and additionally features a new super wide-angle front camera. XA1 Plus features a 23MP rear camera, 5.5" Full HD display and enhanced audio performance.

The RX0 is a new digital camera that continues to feature the high-quality imaging capabilities that Sony has achieved over years with the RX series. The series, as well as the new model, is also boasting a robustand waterproof design, all in an ultra-compact body. Sony is also showcasing its other latest digital imaging products at the venue, including the α9, α6500, RX10 III, RX100 V, the G Master™ brand FE 100mm F2.8 STF GM OSS mid-telephoto prime lens and FE 70-200mm F2.8 GM OSS telephoto zoom lens, each of which were honored at Europe's renowned EISA Awards 2017-2018.

In the TV segment Sony announced the launch of its new 77-inch 4K OLED BRAVIA A1 series in Europe. They also unveiled their latest Hi-Res wireless noise canceling stereo headphone models, succeeding the MDR-1000X. Three new types of headphone model are the headband style WH-1000XM2, the behind-the-neck style WI-1000X, and the truly wireless WF-1000X. Also on display will be the LF-S50G, Sony's first wireless speaker with the Google Assistant built-in.