IFA 2017 will be bigger than ever

IFA 2017 will be bigger than ever

Foto: Dražen Tomić

First days of September will be next big thing for the IFA fair because fairgrounds in Berlin are already full, said in an interview for ICTbusiness.info held during Las Vegas CES show Jens Heithecker, Vice President Messe Berlin and IFA Executive Director.

Juergen Boyny, Global Director Consumer Electronics, GfK Retail and Technology was the first guest at the IFA Media Reception who presented a latest market overview: “In 2016 the digital market generated nearly 1,000 billion USD. It is a vital market driven by innovation. The next “big thing” is not a single product but a tremendous number of connected devices.”

Picking up on Boyny´s forecasts Jens Heithecker, Vice President Messe Berlin and IFA Executive Director emphasized that:” After all, it’s the quality of the retail channel that is the key to the success of a brand. That’s why both IFA and CE China are such important platforms for the Consumer Electronics industry.”

Also, Chinese number one online-retailer Alibaba is backing the CE China concept. At the IFA Media Reception Morgan Wu, Head of Marketing & Branding at Tmall 3C & Home Appliances said: “Alibaba is the world’s biggest internet commerce economy and ecosystem and the first choice of leading global brands. I believe CE China will once again be an unprecedented and unparalleled event for trade and industry.”

More from category

HPE Jumps on Surprise Sales Revival, Cost-Cutting Effort

HPE Jumps on Surprise Sales Revival, Cost-Cutting Effort

25 Feb 2018 comment

Hewlett Packard Enterprise reported a surprise sales revival and projected profit that topped analysts’ estimates, according to Bloomberg.

MWC 2018: New Noa N7 Brings Ceramic Case Design and Improved Photos

MWC 2018: New Noa N7 Brings Ceramic Case Design and Improved Photos

25 Feb 2018 comment

Croatian smartphone brand Noa will present three new models at this years Mobile World Congress in Barcelona.

MWC 2018: What to Watch for in Gadgets and Deals

MWC 2018: What to Watch for in Gadgets and Deals

25 Feb 2018 comment

According to Bloomberg, more than 100,000 people are set to see the latest smartphones, AI intelligence devices and autonomous drones exhibited by 2,300 companies at this years Mobile World Congress that begins tomorrow in Barcelona.