Pandora announced that Pandora Premium, its first ever on-demand streaming tier, launches this week. Invites for a free trial of Pandora Premium roll out to selected listeners on March 15 and an option to upgrade will be available to all listeners over the coming weeks.
For $9.99 a month, Pandora Premium combines the best of Pandora’s personalized radio with the ability to search and play any track or album as well as a unique set of playlist features tailored to each person’s distinct preferences. Listeners can now curate their music experience with an ease of use unmatched by any other service.
Pandora listeners who start a trial will see all of their stations and thumbed up songs and a visually stunning “Now Playing“ experience, which pulls a signature color from the album art and changes as each track plays.
Existing Pandora Plus subscribers will enjoy six months of Premium for no additional charge. Trial lengths for existing Pandora ad-supported listeners and those new to Pandora vary. Premium is available now on iOS and Android phones, Google Chromecast, and integrated in the car with Android Auto, Apple CarPlay, GM, Honda, Hyundai, JVC Kenwood, Mazda, Pioneer and Subaru. It will be available on other platforms, including desktop and popular connected devices, in the coming months.
To sign up for an invite, visit: http://pandora.com/premium.
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