Samsung Launches Design Innovation Center in San Francisco

Samsung Launches Design Innovation Center in San Francisco
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Samsung announced the launch of the Samsung Design Innovation Center (SDIC), a design lab dedicated to the integration of disruptive user-experiences to product design, in San Francisco, California.

Federico Casalegno, an associate professor of the practice at the Massachusetts Institute of Technology (MIT) on leave, as well as founder and executive director of the MIT Design Lab and founder of the MIT Mobile Experience Lab, has been appointed as the head of the new center. Originally launched as a product design studio for North America in 1994, the SDIC will merge with a new user-experience research arm to expand its role from designing products mostly individually to designing multi-device user-experiences.

The mission of the SDIC will be to contribute to creating stronger insights based on a deep understanding of consumer lifestyle trends, as well as adapting to the changing trends and emerging lifestyle patterns of local markets. The center will also play an important role of envisioning product concepts that do not exist today and assist in the launch of those products to market.

The SDIC is part of the Corporate Design Center, located in Seoul, and one of seven Samsung design studios globally. Casalegno, who has extensive experience as a designer and a social scientist at MIT, has recently joined Samsung. Hiss expertise and interests lie in the impact of networked digital technologies on human behavior and society.