The Classic Nokia 3310 Is Back, Along With New Smartphones

Finnish company HMD Global unveiled a range of new phones, including a redesign of the classic Nokia 3310, in a bid to win back mobile consumers, according to Bloomberg. Two new smartphones, the Nokia 3 and Nokia 5, are set to come to market in the second quarter.

The phones will run Google’s Android operating system and Google Assist, and will retail for 139 euros and 189 euros, respectively. HMD also showcased the re-release of the Nokia 3310. The release is the first major push by HMD to revive Nokia’s glory days as a global mobile producer.

HMD, run by CEO Arto Nummela, a former Nokia executive, has previously said it will invest more than $500 million in the next three years to market the phones and tablets. While HMD controls the sales, marketing and distribution of the Nokia brand for smartphones, the manufacturing operations were sold by Microsoft to a subsidiary of Foxconn. The Nokia 6 has already been released in China in January, and is set to be introduced globally.

First launched in 2000, the Nokia 3310 featured a small monochrome display and became known for its durability. It went on to sell millions of handsets. The revamped, slimmer version now has a color screen, but many of the phone’s basic features remain. The phone will have original games such as Snake, as well as new features including a camera, will sell for about 49 euros.