Xiaomi Launches Its First Electric Vehicle

Smartphone maker Xiaomi launched its first electric vehicle, a model called SU7. The company founder and CEO Lei Jun said the car is based on its legacy in mobile handsets, AI, and robotics. SU 7 will go on sale at a starting price of 215,900 yuan ($29,870) for the standard model. Pro and Max versions will cost 245,900 and 299900 yuan respectively.

In a series of social media posts, the executive claims the vehicle was a dream car able to do things like recreate the thrill of driving a sports car using sound simulation. Xiaomi had been heavily promoting the forthcoming availability of the vehicle, including at MWC Barcelona 2024 last month where it had a model on its stand alongside its mobile phones and other consumer electronic products. It is being marketed on customizable experiences and uses Xiaomi’s self-developed smart chassis, connected technology, and driving modes.

“The essence of EVs lies in three key elements: car, electric, and intelligent,” Jun added, noting it was applying its 14 years of experience in smartphones, operating systems, AI, and robotics in technology for its vehicle. “Autonomous driving, smart cabin, and smart ecosystem serve as the core pillars of our approach in the EV industry,” he said. “We envision a future where our ‘human x car x home’ ecosystem seamlessly connects all your smart devices, creating a truly ubiquitous smart living experience”.