Adobe Targets Marketing Cloud Services

Adobe Targets Marketing Cloud Services

Adobe, seeking to build on an unparalleled five-year run of success for its stock, is targeting a potential area of growth that will pit the software company against its biggest competitors, according to Bloomberg. The company has dominated in the field of digital media, the graphics and web-design software that generates about two-thirds of $4.8 billion in annual sales. Now it’s expanding its focus on marketing services, where the company will compete directly with Salesforce, Oracle, Alphabet and IBM.

While the rivals may be bigger, Chief Executive Officer Shantanu Narayen is bolstering spending and looking for partnerships to drive the effort after showing Wall Street that Adobe could transform itself into a cloud company over the past several years. He’ll give investors the latest update when the company announces quarterly results. To gird for the sales fight, Adobe signed a deal in September with  Microsoft making Adobe’s business marketing products the favored choice on Microsoft’s Azure cloud-computing service.

Adobe was among the first software vendors to switch its sales approach from one-time licenses to subscriptions, which let customers use its products online through the cloud without having to install the software on their computers. The strategic change, credited to Narayen, gave Adobe the flexibility to update and improve its software quickly and is cited as a key reason the stock has increased 366 percent since a low of $22.69 in August 2011. The share rise is the third-biggest increase during the period in the 67-member S&P 500 Information Technology Sector Index, trailing only chipmakers Broadcom and Nvidia.

More from category

Facebook Enlists AI and Human Experts in New Push Against Terrorism

Facebook Enlists AI and Human Experts in New Push Against Terrorism

19 Jun 2017 comment

Facebook has hired more than 150 counterterrorism experts and is increasingly using artificial intelligence that can understand language and analyze images to try to keep terrorists from using the social network for recruiting and propaganda, according to Bloomberg.

IN2 has transformed and turned to digital transformation, blockchain, IoT, drones

IN2 has transformed and turned to digital transformation, blockchain, IoT, drones

19 Jun 2017 comment

One of the largest domestic IT companies started their own digital transformation and adaptation to major market change. We talked about that with Sanja Svilokos, Executive Director of the IN2 Group, in charge of Digital Business.

Actility and Blink Will Bring Nationwide IoT Connectivity to Sweden

Actility and Blink Will Bring Nationwide IoT Connectivity to Sweden

14 Jun 2017 comment

Actility and Blink Services announced that they are working together to launch a national IoT network in Sweden.