CES: Ford Will Use Amazon's Alexa in its Models

CES: Ford Will Use Amazon's Alexa in its Models

Foto: Shutterstock

Ford, the second largest U.S. automaker, said it will begin offering “Alexa in the car” this summer on vehicles equipped with its Sync 3 infotainment system. An automotive version of Amazon’s popular voice-activated Echo assistant, Alexa in the car will let drivers order items on Amazon, listen to audio books, play music, check news, search for restaurants and get directions. The driver just has to push a button on the steering wheel and say, “Alexa,” followed by a command.

Amazon is eager to form alliances with automakers and also is working with BMW to integrate Alexa into its luxury cars. The dashboard has become a hotly contested node on the Internet of Things, as automakers and tech giants tussle to control revenue that will likely flow from more connected and autonomous cars. Apple’s CarPlay and Alphabet’s Android Auto, simplified dashboard versions of their smartphone controls, are slowly appearing in car cockpits.

“Voice is the future and this is particularly true in cars,” Steve Rabuchin, vice president of Amazon Alexa, said in a statement at CES. “The ability to use your voice to control your smart home, access entertainment, manage to-do lists and more makes for an extraordinary driving experience.” Amazon introduced Alexa with the Echo speaker in 2014 as an intelligent home assistant. The product was a surprise hit and Amazon doubled-down last March by introducing new versions, including the Echo Dot. Both sold out before this Christmas.

The first Alexa applications will show up later this month in Ford’s Focus electric car and its two plug-in hybrids, the Fusion Energi and C-Max Energi. Those cars will be equipped with an “Alexa at home” app that enables drivers from their couch to start their cars, lock and unlock the doors and check driving range and how much charge is left in the battery.

More from category

Microsoft Announces the Coco Framework

Microsoft Announces the Coco Framework

17 Aug 2017 comment

Microsoft announced the Coco Framework, a first-of-its-kind innovation that will advance enterprise adoption of blockchain technology. Current blockchain protocol technology requires complicated development techniques to meet the operational and security needs of enterprises.

HSBC and IBM Develop Cognitive Intelligence Solution to Digitise Global Trade

HSBC and IBM Develop Cognitive Intelligence Solution to Digitise Global Trade

16 Aug 2017 comment

HSBC is working with IBM to develop a cognitive intelligence solution combining optical character recognition with advanced robotics to make global trade safer and more efficient for thousands of businesses.

IBM Leader in Gartner's Magic Quadrant for Backup and Recovery Solutions

IBM Leader in Gartner's Magic Quadrant for Backup and Recovery Solutions

14 Aug 2017 comment

IBM has been recognized as a storage software Leader in the 2017 Gartner Magic Quadrant for Data Center Backup and Recovery Solutions. In its Magic Quadrants’, Gartner analysts evaluate technology and solutions with an ‘Ability to Execute’ and a ‘Completeness of Vision’.