Ericsson has launched Emodo, a new data management and advertising solution that provides high-quality audiences at scale to advertisers, brands and publishers.
With more than 1.3 billion user profiles in its Data Management Platform, Emodo allows advertisers to leverage their existing workflows and reach out to audiences in an efficient, privacy-compliant manner while creating a positive user experience.
The solution harnesses the power of Ericsson’s customer base of global network operators to create a secure, anonymized, privacy-by-design database of carrier-derived data enhanced with other quality datasets. Emodo is now one of the largest mobile-first data solutions in the world, featuring more than 1.3 billion anonymized user profiles with carrier-validated data in the US, Canada, UK and Japan.
Paul Cheng, General Manager, Ericsson Emodo, says: “In today’s new digital world, effective advertising requires four dimensions: high-quality data, audience scale, audience addressability, and a positive user experience. Companies with closed platforms that have all these dimensions have dominated over traditional media and publishers, capturing almost 100 percent of new digital advertising spend over the last few years. Emodo empowers everyone in the ecosystem with similar capabilities, allowing traditional publishers to compete once again and advertisers to reach their audiences anywhere.“
The Fédération Internationale de l'Automobile (FIA) has selected Siemens as “Official Digital Twin Sponsor”, as the global governing body for motor sport and federation for mobility organizations worldwide expands its use of Siemens software.
Deutsche Telekom launched a new independent cloud offering as part of a push around European sovereignty.
Infobip has surpassed 10 billion Rich Communication Services (RCS) business messages, delivered to consumers on its platform, marking a significant leap toward richer, conversational messaging.
