Ericsson has launched Emodo, a new data management and advertising solution that provides high-quality audiences at scale to advertisers, brands and publishers.
With more than 1.3 billion user profiles in its Data Management Platform, Emodo allows advertisers to leverage their existing workflows and reach out to audiences in an efficient, privacy-compliant manner while creating a positive user experience.
The solution harnesses the power of Ericsson’s customer base of global network operators to create a secure, anonymized, privacy-by-design database of carrier-derived data enhanced with other quality datasets. Emodo is now one of the largest mobile-first data solutions in the world, featuring more than 1.3 billion anonymized user profiles with carrier-validated data in the US, Canada, UK and Japan.
Paul Cheng, General Manager, Ericsson Emodo, says: “In today’s new digital world, effective advertising requires four dimensions: high-quality data, audience scale, audience addressability, and a positive user experience. Companies with closed platforms that have all these dimensions have dominated over traditional media and publishers, capturing almost 100 percent of new digital advertising spend over the last few years. Emodo empowers everyone in the ecosystem with similar capabilities, allowing traditional publishers to compete once again and advertisers to reach their audiences anywhere.“
Burra was created as a platform for consolidating IT services companies in Southeast Europe, with a commercial focus on Western Europe and the United States. Its first members, Devōt, Tacta and CoreLine, continue to run their existing businesses while integration is planned gradually, primarily through new projects. Sven Marušić says the aim is not to turn founders into corporate employees, but to build a larger organisation in which they remain shareholders and drivers of growth.
Telecom operators are no longer using AI only for network optimisation and routine operations. They are applying it to faster product development and customer conversations. Matija Ražem says AI enables prototypes in hours, quicker market testing, and automation of many standard support questions. The next step may be a world where personal digital agents interact with agents from telecoms, banks and other large organisations.
ReversingLabs is developing agent-based approaches to security operations, while warning that the expertise needed to manage such systems will become even more critical.
