Ericsson launches MediaFirst UHD for end-to-end UHD experiences

Ericsson Media Solutions announced the launch of its MediaFirst End-to-End Ultra High Definition (UHD) solution, the industry’s first software-based, multi-application media processing and encoding platform to deliver UHD content from camera to consumer, across the entire media delivery landscape.

Ericsson ConsumerLab TV and Media research highlights how TVs with higher picture quality are becoming more prevalent. Ownership of HD TVs has increased from around 75 percent in 2012 to almost 85 percent in 2017, while 4K/UHD TVs are now present in over a fifth of all homes. The MediaFirst End-to-End UHD solution addresses this growing need, enabling consumers to enjoy a better and more immersive viewing experience, even on larger TV sets.

The new solution is designed from the ground up to enable contribution workflows using Ericsson Media Solutions’ advanced technology, leveraging high performance algorithms for encoding UHD content to be delivered across contribution networks, further delivered to consumers for an immersive experience across rich client interfaces. With the freedom to use High Dynamic Range (HDR) technology for a more natural and immersive consumer experience, as well as a cloud-agnostic choice of private, public or hybrid clouds, the solution offers the ultimate flexibility for formats and deployment.

Enabling TV service providers the capability to differentiate even further with this End to End Ultra High Definition solution, Ericsson Media Solutions can combine the Ericsson Video Storage and Processing Platform (VSPP) and MediaFirst TV Platform powering a unified solution for cloud DVR, on-demand and time/place-shifted TV services, supporting all media and screens, up to Ultra HD resolution.