SEAT Will Integrate Amazon Alexa in its Vehicles

SEAT will be the first car brand in Europe to integrate Amazon’s Alexa voice service in its vehicles. The service will be available at the end of this year in the Leon and Ateca models, and in the Ibiza, Arona and the large SUV in 2018.

Launched in 2014, Amazon’s Alexa will now be integrated in SEAT’s cars, offering drivers advanced connectivity. Alexa has more than 20,000 skills thanks to the open skills development kit, which encourages developers to continually expand and evolve its capabilities.

Alexa will enable SEAT drivers, using voice commands, to optimise their time while in their car: managing their personal schedule, finding songs, locating points of interest, real-time news or the nearest dealership, among many other functions, all within the strictest privacy protocol. The solution can be used in English or German, the two languages that are currently available for it.

“Integrating Alexa in our range represents a great boost to SEAT’s digital ecosystem and connectivity and certainly contributes to position the brand as a front-runner in connected vehicle in Europe. The trend in voice-activated services is growing and for this reason we want to make it available to our customers“, pointed out SEAT President Luca de Meo.

“We’re excited for SEAT to incorporate Alexa into its vehicles. We think voice is a big part of the future and this is particularly true in cars. With just a tap of the steering wheel, SEAT customers will be able to ask Alexa for music, get the news, control their smart home, and much more,“ said Ned Curic, VP Automotive, Amazon Alexa.