The Average Purchasing Power of Europeans in 2022 Is €16,344
The average per capita purchasing power in Europe in 2022 is €16,344. However, there are tremendous differences among the 42 countries.
Getting any app promoted and downloaded by users is an increasingly difficult game. That's why interactive or playable ads have grabbed the attention and imagination of many app developers.
According to a survey by AdColony, 46 percent of leading app developers they asked (of which most are in the gaming industry) said this format has their full attention in the year ahead. This is double the share playable ads got last year (25 percent).
Playable ads are a form of app-install ads, which have become an increasingly important way of promoting apps. They are mini games in banner format which can be played by users, which give them the opportunity to "test drive" a mobile game before downloading the proper app.
Letting users have a taste before committing to the app ensures that the churn rate will stay low and more users will stick with it for longer. Also, all moving pic formats are held in high esteem by the app marketers - from full screen video (26 percent) to social video (13 percent) and in-feed video (6 percent).
Više vijesti iz kategorije
Where Central Banks Have Issued Digital Currencies
The value of Bitcoins and NFTs might be dwindling, but a different approach to cryptocurrency is growing in popularity around the world while showcasing a different face of the blockchain.
The Hidden Suppliers of the Chip Industry
Since the start of the pandemic, chip shortages have majorly impacted the automotive, information technology, and consumer electronics sectors, partly due to disruptions in production processes and supply chains amid increased demand.
