The Average Purchasing Power of Europeans in 2022 Is €16,344
The average per capita purchasing power in Europe in 2022 is €16,344. However, there are tremendous differences among the 42 countries.
The latest brand value estimations from Interbrand have Apple still sitting firmly at the top of the pile, with a value of over 184 billion U.S. dollars.
Tech in general dominates the list, with exceptions provided by Coca-Cola in fourth place with an estimated value of 70 billion dollars, and the two car brands Toyota and Mercedes-Benz with 50 and 58 billion, respectively.
According to the report, the biggest year on year growth was seen at Facebook. Mark Zuckerberg's company jumped in brand value by 48 percent. Other big movers were Amazon with 29 percent and Adobe with 19 percent.
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