Amazon Files Lawsuits for Counterfeit Goods

Amazon Files Lawsuits for Counterfeit Goods

Amazon filed two lawsuits against vendors allegedly selling counterfeit goods through its internet marketplace, stepping up efforts to keep fakes off the site heading into the holiday shopping season, according to Bloomberg. One suit targets ToysNet of Hacienda Heights, California; Disk Vision of Brandon, Florida; and individuals who Amazon says sold counterfeit Forearm Forklifts, straps used to carry heavy and bulky items.

Amazon said it removed the fake items in June, and said Disk Vision forged an invoice to trick Amazon into reinstating the product listing. Another lawsuit targets several individuals who allegedly sold bogus TRX Suspension Trainers, an exercise system. The lawsuits were filed Monday in state court in Seattle. Amazon provided copies of the complaints, which couldn’t immediately be verified in court records.

Last month, Apple sued an Amazon seller, claiming the business sold fake Apple products, some of them unsafe, on Amazon. As its marketplace grows, Amazon has been taking action to bolster its reliability and boost credibility with customers. Last year, it filed a suit against more than 1,000 people it said wrote fake product reviews on its website, threatening shopper confidence in its consumer reviews. The company last month clamped down on so-called incentivized reviews, in which customers write about products they receive free or at discounted prices.

The lawsuits provide details about Amazon’s efforts to fight counterfeits, which include spending “tens of millions” of dollars each year on technology to detect bad actors and potentially counterfeit products. Amazon employs teams of investigators and software engineers who continuously refine the anti-counterfeiting program, which uses artificial intelligence to try to stay ahead of those selling fake goods. Still, the company said that counterfeit sellers kicked off the site can resurface with new accounts to sell the fake goods again. Amazon acknowledged its ability to fight fakes on its own is limited, so it sought court action to prevent the defendants from opening new accounts and selling the goods again.

More from category

Amazon to Create 100,000 New Jobs in U.S. in Next 18 Months

Amazon to Create 100,000 New Jobs in U.S. in Next 18 Months

14 Jan 2017 comment

Amazon revealed plans to hire more than 100,000 people in the U.S. in the next 18 months, grabbing the spotlight as President-elect Donald Trump pushes companies to employ more Americans, according to Bloomberg. The move could appease Trump, who tangled with Amazon CEO Jeff Bezos during the election campaign.

The Rise of the Chief Data Officer Signals an Age of Infinite Possibilities

The Rise of the Chief Data Officer Signals an Age of Infinite Possibilities

12 Jan 2017 comment

At the end of last year, Gartner estimated that 25 percent of large global organizations had already hired a chief data officer (CDO). By 2019, Gartner expects that number to reach 90 percent. "This rapid shift is the tip of the iceberg," said Ted Friedman, research vice president and distinguished analyst at Gartner, and summit chair for the Gartner Data & Analytics Summits.

Vimeo Enters Crowded TV Fray

Vimeo Enters Crowded TV Fray

8 Jan 2017 comment

The video-sharing site Vimeo, which predates YouTube, will join the crowded online-TV market, according to Bloomberg. Vimeo will soon introduce an on-demand video service akin to Netflix and Hulu, and is lining up TV shows and staff it hopes will convince people to cough up a monthly fee for yet another TV subscription. “We’re going to spend real money on programming for the first time ever, and put real marketing money behind it," IAC Chief Executive Officer Joey Levin said in an interview at CES in Las Vegas.