Facebook Changes Ad Policy in Response to Discrimination Concern

Facebook Changes Ad Policy in Response to Discrimination Concern

Facebook will no longer allow marketers to target ads by ethnic affinity for certain types of housing, employment or credit, responding to concerns that its practices were discriminatory, according to Bloomberg. The company said it had been meeting with congressional leaders and organizations including the American Civil Liberties Union after a ProPublica report that explained how Facebook’s ads could be targeted to exclude minorities from seeing certain opportunities.

The company’s ad system will automatically disable the use of ethnic marketing, Facebook said Friday in a statement. “There are many non-discriminatory uses of our ethnic affinity solution in these areas, but we have decided that we can best guard against discrimination by suspending these types of ads,” Facebook said. After the original report in October, the company pointed out that its tools weren’t necessarily discriminatory. Facebook’s advertising business has succeeded in part because of the wealth of information it has about its 1.79 billion users, allowing businesses to target their promotions very specifically.

But users and anti-discrimination leaders continued to push back against the policies. “Facebook’s decision to end this type of marketing in housing, employment, and credit advertisement is the right decision, and brings comfort to many consumers and policy makers devoted to the issue of equity,” U.S. Representative Robin Kelly, a Democrat from Illinois, said in a statement. “Technological innovation must remain our great equalizer, not evolve into a means of division.”

More from category

Gartner: AI Could Turn Some Skilled Practices Into Utilities

Gartner: AI Could Turn Some Skilled Practices Into Utilities

10 May 2017 comment

CIOs have a major role to play in preparing businesses for the impact that artificial intelligence (AI) will have on business strategy and human employment, according to Gartner. They predicts that by 2022, smart machines and robots may replace highly trained professionals in tasks within medicine, law and IT.

5% of Large Companies Prepared for the New Digital Business

5% of Large Companies Prepared for the New Digital Business

18 Apr 2017 comment

Dell EMC announced the results of a new study conducted by Enterprise Strategy Group (ESG). The study revealed that a majority of senior IT leaders and decision-making managers of large companies surveyed around the world indicate their organizations have yet to fully embrace the aspects of IT Transformation needed to remain competitive.

Google Denies Pay Disparity Allegations

Google Denies Pay Disparity Allegations

16 Apr 2017 comment

Google denied Department of Labor allegations that an in-progress investigation suggests “systemic compensation disparities against women” at the internet giant, according to Bloomberg.