Facebook Changes Ad Policy in Response to Discrimination Concern

Facebook Changes Ad Policy in Response to Discrimination Concern

Facebook will no longer allow marketers to target ads by ethnic affinity for certain types of housing, employment or credit, responding to concerns that its practices were discriminatory, according to Bloomberg. The company said it had been meeting with congressional leaders and organizations including the American Civil Liberties Union after a ProPublica report that explained how Facebook’s ads could be targeted to exclude minorities from seeing certain opportunities.

The company’s ad system will automatically disable the use of ethnic marketing, Facebook said Friday in a statement. “There are many non-discriminatory uses of our ethnic affinity solution in these areas, but we have decided that we can best guard against discrimination by suspending these types of ads,” Facebook said. After the original report in October, the company pointed out that its tools weren’t necessarily discriminatory. Facebook’s advertising business has succeeded in part because of the wealth of information it has about its 1.79 billion users, allowing businesses to target their promotions very specifically.

But users and anti-discrimination leaders continued to push back against the policies. “Facebook’s decision to end this type of marketing in housing, employment, and credit advertisement is the right decision, and brings comfort to many consumers and policy makers devoted to the issue of equity,” U.S. Representative Robin Kelly, a Democrat from Illinois, said in a statement. “Technological innovation must remain our great equalizer, not evolve into a means of division.”

More from category

Samsung Electronics CEO Steps Down

Samsung Electronics CEO Steps Down

13 Oct 2017 comment

Samsung Electronics Vice Chairman and CEO Kwon Oh-hyun is stepping down after more than three decades at the company, saying that he’s making way for new leadership amid a corruption trial surrounding the de facto chief, according to Bloomberg.

Repsly Appoints Ivana Smoljan as VP of Engineering

Repsly Appoints Ivana Smoljan as VP of Engineering

11 Oct 2017 comment

Repsly, a SaaS company, announced the addition of Ivana Smoljan Dobranovic to the firm’s leadership team. She joins Repsly to head the company’s engineering team based in Zagreb, Croatia.

Adel Al-Saleh to Become DT Board Member and CEO of T-Systems

Adel Al-Saleh to Become DT Board Member and CEO of T-Systems

10 Oct 2017 comment

Adel B. Al-Saleh (53) will become new Member of the Board of Management at Deutsche Telekom and CEO of T-Systems on January 1, 2018. Adel succeeds Reinhard Clemens, who will, as was already announced, leave DT.