Facebook Changes Ad Policy in Response to Discrimination Concern

Facebook Changes Ad Policy in Response to Discrimination Concern

Facebook will no longer allow marketers to target ads by ethnic affinity for certain types of housing, employment or credit, responding to concerns that its practices were discriminatory, according to Bloomberg. The company said it had been meeting with congressional leaders and organizations including the American Civil Liberties Union after a ProPublica report that explained how Facebook’s ads could be targeted to exclude minorities from seeing certain opportunities.

The company’s ad system will automatically disable the use of ethnic marketing, Facebook said Friday in a statement. “There are many non-discriminatory uses of our ethnic affinity solution in these areas, but we have decided that we can best guard against discrimination by suspending these types of ads,” Facebook said. After the original report in October, the company pointed out that its tools weren’t necessarily discriminatory. Facebook’s advertising business has succeeded in part because of the wealth of information it has about its 1.79 billion users, allowing businesses to target their promotions very specifically.

But users and anti-discrimination leaders continued to push back against the policies. “Facebook’s decision to end this type of marketing in housing, employment, and credit advertisement is the right decision, and brings comfort to many consumers and policy makers devoted to the issue of equity,” U.S. Representative Robin Kelly, a Democrat from Illinois, said in a statement. “Technological innovation must remain our great equalizer, not evolve into a means of division.”

More from category

Amazon to Create 100,000 New Jobs in U.S. in Next 18 Months

Amazon to Create 100,000 New Jobs in U.S. in Next 18 Months

14 Jan 2017 comment

Amazon revealed plans to hire more than 100,000 people in the U.S. in the next 18 months, grabbing the spotlight as President-elect Donald Trump pushes companies to employ more Americans, according to Bloomberg. The move could appease Trump, who tangled with Amazon CEO Jeff Bezos during the election campaign.

The Rise of the Chief Data Officer Signals an Age of Infinite Possibilities

The Rise of the Chief Data Officer Signals an Age of Infinite Possibilities

12 Jan 2017 comment

At the end of last year, Gartner estimated that 25 percent of large global organizations had already hired a chief data officer (CDO). By 2019, Gartner expects that number to reach 90 percent. "This rapid shift is the tip of the iceberg," said Ted Friedman, research vice president and distinguished analyst at Gartner, and summit chair for the Gartner Data & Analytics Summits.

Vimeo Enters Crowded TV Fray

Vimeo Enters Crowded TV Fray

8 Jan 2017 comment

The video-sharing site Vimeo, which predates YouTube, will join the crowded online-TV market, according to Bloomberg. Vimeo will soon introduce an on-demand video service akin to Netflix and Hulu, and is lining up TV shows and staff it hopes will convince people to cough up a monthly fee for yet another TV subscription. “We’re going to spend real money on programming for the first time ever, and put real marketing money behind it," IAC Chief Executive Officer Joey Levin said in an interview at CES in Las Vegas.