CES: Fitbit Aims to Hook Consumers With News Feed and New Partnerships

CES: Fitbit Aims to Hook Consumers With News Feed and New Partnerships

Foto: Shutterstock

Fitbit is rolling out new social features on its app, including a news feed where users can share exercise summaries, read health-related content and join like-minded communities, according to Bloomberg. The fitness-tracking wristband maker is also upgrading its personal-trainer app, Fitstar, to give users custom recommendations based on historical Fitbit data, the company announced at CES in Las Vegas.

“The top priority for us to be a ‘need to have’ versus a ‘nice to have,”’ Fitbit CEO James Park said. “We’re trying to work towards a vision over some period of time where people say it’d be crazy to leave the house without a Fitbit because of the impact it’s going to have on my health. 2017 is going to be key.” Park has been talking about turning Fitbit into a software and digital-health company for years.

At CES Fitbit also unveiled an alliance with UnitedHealthcare Motion wellness program that will let participants use Fitbit’s Charge 2 fitness tracker. People can earn as much as $1,500 in health savings accounts or reimbursement credits each year if they reach certain fitness metrics. Fitbit activity trackers are already used in weight-management and corporate wellness programs. But this is the first time the tracker is being directly integrated into a health plan’s design to give users a financial motive to get fit.

More from category

EU Launches One Billion Euros Supercomputing Plan

EU Launches One Billion Euros Supercomputing Plan

13 Jan 2018 comment

The European Union will spend one billion euros to try to catch up to China, the U.S. and Japan in supercomputing, the European Commission said.

Intel Says Chip-Security Fixes Leave PCs No More Than 10% Slower

Intel Says Chip-Security Fixes Leave PCs No More Than 10% Slower

12 Jan 2018 comment

Intel, trying to defuse concern that fixes to widespread chip security vulnerabilities will slow computers, released test results showing that personal computers won’t be affected much and promised more information on servers, according to Bloomberg.

ARM Says About 5% of Its Chips Have Hack Vulnerability

ARM Says About 5% of Its Chips Have Hack Vulnerability

11 Jan 2018 comment

ARM Holdings said about 5 percent of chips made using its designs and intellectual property are vulnerable to the potential hardware hack known as Spectre, according to Bloomberg.