CES: Fitbit Aims to Hook Consumers With News Feed and New Partnerships

CES: Fitbit Aims to Hook Consumers With News Feed and New Partnerships

Foto: Shutterstock

Fitbit is rolling out new social features on its app, including a news feed where users can share exercise summaries, read health-related content and join like-minded communities, according to Bloomberg. The fitness-tracking wristband maker is also upgrading its personal-trainer app, Fitstar, to give users custom recommendations based on historical Fitbit data, the company announced at CES in Las Vegas.

“The top priority for us to be a ‘need to have’ versus a ‘nice to have,”’ Fitbit CEO James Park said. “We’re trying to work towards a vision over some period of time where people say it’d be crazy to leave the house without a Fitbit because of the impact it’s going to have on my health. 2017 is going to be key.” Park has been talking about turning Fitbit into a software and digital-health company for years.

At CES Fitbit also unveiled an alliance with UnitedHealthcare Motion wellness program that will let participants use Fitbit’s Charge 2 fitness tracker. People can earn as much as $1,500 in health savings accounts or reimbursement credits each year if they reach certain fitness metrics. Fitbit activity trackers are already used in weight-management and corporate wellness programs. But this is the first time the tracker is being directly integrated into a health plan’s design to give users a financial motive to get fit.

More from category

SpaceX Rocket to Fire Hewlett Packard Supercomputer Into Orbit

SpaceX Rocket to Fire Hewlett Packard Supercomputer Into Orbit

20 Aug 2017 comment

Space Exploration Technologies will carry a Hewlett Packard computing system that is designed to last longer and may help pave the way for extended periods of space travel, such as the journey to Mars, according to Bloomberg.

Workers Believe Personal Skills Will Remain in Demand Despite Automation

Workers Believe Personal Skills Will Remain in Demand Despite Automation

9 Aug 2017 comment

Almost three quarters (74%) of people surveyed by PwC are ready to learn a new skill or completely retrain to keep themselves employable, seeing it as their personal responsibility and not employers, to keep their skills updated.

IBM Sets New Record for Magnetic Tape Storage

IBM Sets New Record for Magnetic Tape Storage

4 Aug 2017 comment

IBM Research scientists have achieved a new world record in tape storage, their fifth since 2006. The new record of 201 Gb/in2 (gigabits per square inch) in areal density was achieved on a prototype sputtered magnetic tape developed by Sony Storage Media Solutions.