CES: Google Moves Into Augmented Reality Shopping

CES: Google Moves Into Augmented Reality Shopping

Foto: Fotolia

Google is rolling out a real world application that allows shoppers to see what they might buy without leaving home, according to Bloomberg. They introduced two new retail partnerships, with BMW and Gap, deploying its 3D-scanning project called Tango.

The technology uses cameras and sensors in mobile devices to overlay digital images in physical space, akin to the hit mobile game Pokemon Go. The retail deals announced at the consumer technology show CES in Las Vegas hint at Google’s broader ambition to merge its mapping capabilities with its core business of facilitating commerce.

As virtual and augmented reality technology rapidly improves, analysts predict the retail industry may be one the biggest beneficiaries. IDC estimates the market for the technologies will explode from about $5.2 billion in 2015 to $162 billion in 2020. Car dealerships will be “one of the longer-term, more profitable use cases,” said IDC analyst Chris Chute, as automakers look for way to reach customers who are increasingly less likely to enter traditional outlets.

More from category

Starhome Mach & Stream Deliver IoT Connectivity Management Platform

Starhome Mach & Stream Deliver IoT Connectivity Management Platform

21 Feb 2017 comment

Starhome Mach and Stream Technologies are assisting Mobile Network Operators (MNOs) with the launch and acceleration of their IoT services. Their new solution provides MNOs with complete visibility and control of all IoT device connections, strengthening their competitive advantages.

Edesix to Demo New Body Worn Cameras at MWC

Edesix to Demo New Body Worn Cameras at MWC

20 Feb 2017 comment

A U.K. company Edesix, specialised in the provision of Body Worn Camera (BWC) solutions, will be exhibiting at this year’s Mobile World Congress in Barcelona. The BWC manufacturer will showcase the latest in wearable video security, designed to facilitate training, safety and security for the mobile workforce.

Alphabet Scraps Plan to Blanket Globe With Internet Balloons

Alphabet Scraps Plan to Blanket Globe With Internet Balloons

18 Feb 2017 comment

In 2013, Google ran its first tests for Project Loon, an ambitious effort to circulate broadband-emitting balloons across the globe. On Thursday, the company said that’s not necessary anymore, according to Bloomberg.