Earin Announces Global Partnership With Red Bull Racing

Swedish company Earin announced a global partnership with Red Bull Racing to be the official audio brand for the Formula One team. The one-year partnership places the Earin brand front and center with F1 fans around the world as the company gets ready to launch the next generation in their line of True Wireless Earbuds.

The deal comes on the eve of 2017 F1 season which kicks off next weekend with the Australian Grand Prix. Red Bull Racing’s drivers, Daniel Ricciardo and Max Verstappen, will be outfitted in Earin’s True Wireless Earbuds. The team’s SoundCloud and Spotify playlists will be sponsored by Earin and the True Wireless Earbuds will have a presence in the team’s official hospitality at all major races. As part of the deal, the companies will also take part in joint marketing activities.

“We are thrilled to be the official audio partner for Red Bull Racing,“ said Per Sennstrom, COO, Earin. “Our organisations are very like-minded. We both prioritise technical innovation, achieving lightness and precision. Also we both like to do things a little bit differently.“

Commenting on the partnership, Red Bull Racing Team Principal Christian Horner added: “Our talented team of drivers are young and spend a fair share of time on their phones and social media. Partnering with a brand such as Earin provides them with a wireless solution to easily listen to music during training and in their downtime, which is sure to make Earin an integral part of their everyday lives.“