IBM AI Will Be Used for Flavor and Food Product Development
McCormick & Company and IBM publicly announced their ongoing research collaboration to pioneer the application of artificial intelligence for flavor and food product development.
Using IBM Research AI for Product Composition, McCormick is ushering in a new era of flavor innovation and changing the course of the industry. Product developers across McCormick’s global workforce will be able to explore flavor territories more quickly and efficiently using AI to learn and predict new flavor combinations from hundreds of millions of data points across the areas of sensory science, consumer preference and flavor palettes. This proprietary technology sets McCormick apart in its ability to develop more flavor experiences.
McCormick expects to launch its first AI-enabled product platform, “ONE,” by mid-2019, with a set of initial one-dish Recipe Mix flavors including Tuscan Chicken, Bourbon Pork Tenderloin and New Orleans Sausage. AI has enabled McCormick’s product developers access to an expanded portfolio of flavor profiles that enhances their creativity. The new ONE platform was specifically developed to deliver family-favorite flavors with the ability to season both the protein and vegetable. The new seasoning blends expect to be on U.S. retail shelves by late spring.
“McCormick’s use of artificial intelligence highlights our commitment to insight-driven innovation and the application of the most forward-looking technologies to continually enhance our products and bring new flavors to market,” said McCormick Chairman, President and CEO Lawrence Kurzius. “This is one of several projects in our pipeline where we’ve embraced new and emerging technologies.”
"IBM Research's collaboration with McCormick illustrates our commitment to helping our clients and partners drive innovation across industries," said Kathryn Guarini, VP, Industry Research, IBM. "By combining McCormick's deep data and expertise in science and taste, with IBM's AI capabilities, we are working together to unlock the bounds of creativity and transform the food and flavor development process."