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Tablet Shipments Return to Growth in 3Q19

Autor: Dražen Tomić

05.11.2019.

The worldwide tablet market returned to growth in the third quarter of 2019 (3Q19) with 37.6 million units shipped globally for a year-over-year increase of 1.9%, according to preliminary data from IDC.

Apple maintained its lead and grew 21.8% over last year. The introduction of a new iPad late in the quarter helped the company gain share, growing from 26.3% in 3Q18 to 31.4% in 3Q19. Amazon managed to grab the second spot (usually held by Samsung) during the quarter, growing shipments 25.6% year over year.

Samsung slipped into third place, shipping 4.6 million units in the quarter. Huawei shipped 3.6 million units in 3Q19 for a year-over-year decline of 4.4%. Lenovo rounded out the top 5, growing its share slightly from 6.3% in 3Q18 to 6.7% in the current quarter.

Top Five Tablet Companies, 3Q19 (Preliminary, shipments in millions)

Company

3Q19 Shipments

3Q19 Share

3Q18 Shipments

3Q18 Share

Growth

1. Apple

11.8

31.4%

9.7

26.3%

21.8%

2. Amazon

5.5

14.5%

4.4

11.8%

25.6%

3. Samsung

4.6

12.3%

5.4

14.6%

-13.9%

4. Huawei

3.6

9.5%

3.7

10.2%

-4.4%

5. Lenovo

2.5

6.7%

2.3

6.3%

7.6%

Others

9.6

25.5%

11.4

30.9%

-15.8%

Total

37.6

100.0%

36.9

100.0%

1.9%