TikTok Introduces Restaurant Recommendation Feature

TikTok has launched its "Must Eat" feature, positioning the platform as a direct competitor to established recommendation services such as Yelp and Google Maps. This new guide allows users to conduct localized research on dining establishments directly within the app.

Must Eat leverages a database of over 40 million posts, reviews, and comments shared on TikTok to curate localized recommendations in a centralized hub. The feature categorizes suggestions into two distinct groups: "Everyday Eats," which highlights popular casual spots and community favorites, and "Elevated Dining," which focuses on venues suitable for celebrations or formal occasions.

Furthermore, users can now facilitate restaurant reservations directly through the TikTok application via an integration with OpenTable. The feature is initially rolling out in New York City, Los Angeles, and San Francisco. Must Eat is part of "TikTok Go," an in-app travel and local experiences feature. It can be accessed through the search function, the Local feed, points-of-interest pages, and location tags on videos associated with listed restaurants.