Netflix and Amazon will double revenues to $35 billion in 2021

New data from Juniper Research has found that revenues from SVOD (subscription video on demand) services, such as Netflix and Amazon, are set to more than double from $14.6 billion this year, to $34.6 billion in 2021.  Netflix now sees US subscriber numbers level with leading network providers DirecTV & Comcast, 47 million and 47.7 million respectively.

Whilst SVOD continues to draw customers away from traditional providers, networks are now seeking to diversify and adapt through ‘cord shaving’, with services such as YouTube and Hulu seeking to offer some linear cable streaming as part of subscription packages in 2017. The concept is to offer ‘skinny bundles’ of content which are smaller packages, offered at a cheaper price via Internet delivered services.

Netflix saw rapid expansion in January 2016 announcing on CES in Las Vegas, launching in 130 new markets simultaneously, bringing its total coverage to 190 countries, yet international subscriber growth lacks pace, as evidenced in its recent quarterly results.