Apple Unveils iPhone X, iPhone 8, New Watch and Upgraded TV Box

Apple Unveils iPhone X, iPhone 8, New Watch and Upgraded TV Box

Foto: Apple

Apple unveiled its most important new iPhone for years to take on growing competition, according to Bloomberg.

CEO Tim Cook showed off the iPhone X with an edge-to-edge screen during an event at the company’s new $5 billion headquarters in Cupertino, California. Cook pronounced the name "ten," but it’s written as "X." The device, coming a decade after the original model, is Apple’s first major redesign since 2014 and represents a significant upgrade.

iPhone X

The device starts at $999 and comes in 64 GB and 256 GB storage versions. Pre-orders start on Oct. 27 and the phone will be available Nov. 3, the company said. The price of about $1,000 is a psychological threshold for consumers that Apple will try to overcome with augmented reality features and other new technology.

The company also presented iPhone 8 and iPhone 8 Plus, successors to series 7 devices. Though it looks much like the previous model, it comes in a full glass cover. 8 and 8 Plus will be available Sep. 22 from $699 and $799.

iPhone 8, 8 Plus and X

Apple also unveiled a new Watch that can make calls and access the internet without an iPhone nearby. Watch Series 3 will use an existing iPhone phone number when making calls, Apple said. The LTE Watch starts at $399 and will be available Sept. 22.

Apple TV set-top box will be upgraded to handle higher-quality video. The new model can stream 4K video from the iTunes movie catalog and other apps and it also supports HDR video. It starts at $179 and will be available for order on Sept. 15.

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