Apple Unveils iPhone X, iPhone 8, New Watch and Upgraded TV Box

Apple Unveils iPhone X, iPhone 8, New Watch and Upgraded TV Box

Foto: Apple

Apple unveiled its most important new iPhone for years to take on growing competition, according to Bloomberg.

CEO Tim Cook showed off the iPhone X with an edge-to-edge screen during an event at the company’s new $5 billion headquarters in Cupertino, California. Cook pronounced the name "ten," but it’s written as "X." The device, coming a decade after the original model, is Apple’s first major redesign since 2014 and represents a significant upgrade.

iPhone X

The device starts at $999 and comes in 64 GB and 256 GB storage versions. Pre-orders start on Oct. 27 and the phone will be available Nov. 3, the company said. The price of about $1,000 is a psychological threshold for consumers that Apple will try to overcome with augmented reality features and other new technology.

The company also presented iPhone 8 and iPhone 8 Plus, successors to series 7 devices. Though it looks much like the previous model, it comes in a full glass cover. 8 and 8 Plus will be available Sep. 22 from $699 and $799.

iPhone 8, 8 Plus and X

Apple also unveiled a new Watch that can make calls and access the internet without an iPhone nearby. Watch Series 3 will use an existing iPhone phone number when making calls, Apple said. The LTE Watch starts at $399 and will be available Sept. 22.

Apple TV set-top box will be upgraded to handle higher-quality video. The new model can stream 4K video from the iTunes movie catalog and other apps and it also supports HDR video. It starts at $179 and will be available for order on Sept. 15.

More from category

Microsoft Announces Quarterly Dividend and Changes to Board of Directors

Microsoft Announces Quarterly Dividend and Changes to Board of Directors

20 Sep 2017 comment

Microsoft announced that its board of directors declared a quarterly dividend of $0.42 per share, reflecting a 3 cent or 7.6 percent increase over the previous quarter’s dividend. It is payable Dec. 14 to shareholders of record on Nov. 16.

Bain-Led Group to Buy Toshiba Chip Unit in $18 Billion Deal

Bain-Led Group to Buy Toshiba Chip Unit in $18 Billion Deal

20 Sep 2017 comment

Toshiba’s board agreed to sell its flash memory chip unit to a group led by Bain Capital for 2 trillion yen ($18 billion), taking an important step toward ending a contentious bidding process that has stretched over eight months, according to Bloomberg.

Twitter Suspends 300,000 Accounts Tied to Terrorism in 2017

Twitter Suspends 300,000 Accounts Tied to Terrorism in 2017

20 Sep 2017 comment

Twitter, under pressure to combat online extremism, said that improving automation tools is helping them block accounts that promote terrorism and violence, according to Bloomberg.