Cloud Pushes Another Good Results for Microsoft
Microsoft posted another solid report for 1Q24.
IAB (Interactive Advertising Bureau) announced today that digital advertising revenues in the United States for the first half of 2016 have reached an all-time high, scaling to $32.7 billion according to the latest IAB Internet Advertising Revenue Report released by the industry trade group and prepared by PwC US. This represents a 19 percent increase over last year’s then record-setting half-year revenues of $27.5 billion.
In step with that accelerated growth, revenue from the second quarter of 2016 reached $16.9 billion, an 18 percent increase over the $14.3 billion from the same time period last year.
Other highlights from the 2016 Half-Year Report include:
“These half-year revenues are a testament to the role of digital screens, especially mobile screens, in consumers increasingly connected lives. Marketers and brands clearly recognize the innate power of digital to offer immersive experiences and secure real-time engagement.“, said Randall Rothenberg, President and CEO, IAB.
“These numbers demonstrate the growing importance of mobile, showing us the increasing demand for digital video and search, available anytime, anywhere, in the palm of your hand“, said David Silverman, a partner at PwC US.
“Consumers appetite to enjoy media, in particular video and social media, on smartphones and tablets provides marketers with the opportunity to connect and interact with their customers while they are on the go, in a very personal environment“, said David Doty, Executive Vice President and CMO, IAB.