Google and Salesforce Team Up in Cloud After Takeover Speculation

Google and Salesforce unveiled a broad partnership that pairs their corporate software and cloud-computing services, a deal that follows speculation earlier this year the companies were headed for an even bigger combination, according to Bloomberg.

The new alliance ties key, complementary services in marketing analytics and cloud-computing. Salesforce clients that don’t currently use G Suite, Google’s package of workplace software, will get the offerings free for one year.

Google’s Analytics 360 service will also be integrated with Salesforce’s products, giving clients new ways to track sales and advertising information. In addition, Salesforce will add Google’s cloud service to an existing list of certified partners for its clients that includes Amazon.com Inc.’s offering.

Earlier this year, some analysts and investors speculated that Salesforce could be a takeover target for larger technology companies including Google. In February, an influential research firm, Arete Research Services, argued that Google should pay $73 billion for Salesforce to give its cloud business surer footing in enterprise sales.

The new partnership may provide similar benefits. Google adds a new corporate channel to spread its products, while Salesforce gets help selling more of its services for managing customer relationships or handling marketing demands.

Partnering has become the central strategy for Google to advance its cloud service, which is third in market share behind Amazon and Microsoft. Last month, Google unveiled a tie-up with Cisco, letting customers deploy software on the cloud or on traditional, in-house technology gear.