Samsung and Wanda Cinemas Will Launch First LED Theater in China

Samsung announced a partnership with the world’s largest theater operator Wanda Cinemas to bring its Cinema LED Screen technology to Wanda’s Wujiaochang theater, located in Shanghai’s Yangpu District. The theater marks the first implementation of Cinema LED Screen in China, and follows successful implementations in Asia and Europe.

“Since its introduction mid-last year, Samsung’s Cinema LED Screen has captivated the cinema industry with its potential revolutionize the theater and filmgoing experience. Through sharper colors, true-to-life audio and an ultra-wide viewing environment, our Cinema LED Screen makes viewers feel as if they are part of the picture,“ said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung.

The new partnership expands Samsung’s relationship with the world’s leading cinema chain. Wanda Cinema operates nearly 14,347 screens at more than 1,352 theaters around the world, and also owns recognizable global cinema brands including AMC, Carmike, Odeon and Hoyts. Even as Cinema LED at Shanghai’s Wujiaochang theater launches, Samsung and Wanda Cinemas already are finalizing a second cinema conversion in Beijing, with plans to open the venue to the public in the first half of this year.

Cinema LED Screen delivers excellent visual quality, technical performance and reliability that surpass that of legacy projector-based operations. Stretching nearly 10.3 meters wide, it fits comfortably in usual theater configurations, maintaining the same picture quality at even the widest viewing angles. The display also transforms content with ultra-sharp 4K resolution (4,096x2,160) and peak brightness levels nearly 10 times greater than the typical cinema standard. New screen is paired with audio technologies from JBL by HARMAN. This integration includes powerful speakers bordering the screen, and an expanded audio “sweet spot“ throughout the theater’s seating area.