OTT Messaging Apps to Exceed 5 Billion Users by 2028
A new study by Juniper Research has revealed that 5.2 billion users globally will use over-the-top (OTT) messaging apps by 2028, representing over half the global population.

A new study by Juniper Research has revealed that 5.2 billion users globally will use over-the-top (OTT) messaging apps by 2028, representing over half the global population.
The share of industrial manufacturers who expect to highly automate key processes by 2030 will more than double, from 18% to 50%, according to PwC.
A new study by Juniper Research reveals that spending by non-financial businesses on Know Your Customer (KYC) and Know Your Business (KYB) systems will reach $22.5 billion globally by 2030.
The Middle East and Africa are becoming harder to describe as a single telecom region because it now contains some of the world’s most advanced 5G and fibre markets alongside countries where mobile remains the primary, and often only realistic, path to internet access.
Global shipments of AI glasses in 2025 reached 8.7 million units, marking a significant 322% increase, according to Omdia.
Memory prices are skyrocketing due to insatiable demand for high-performance memory (HBM and DDR5) to power AI operations and data centers, coupled with a decline in legacy DDR4 manufacturing.
In the business world, digital transformation is often too casually reduced to the procurement of new systems, migration to the cloud, or the introduction of artificial intelligence.
Global smartwatch shipments grew 4% in 2025, recovering from a decline in 2024, according to Counterpoint Research.
Today, it is no longer enough to ask which technology will be decisive for Europe’s future.
Netflix will reach over 1 billion monthly active users globally by 2027, while YouTube will approach 3 billion users worldwide, according to Omdia.
The European Commission and consumer protection authorities from 23 Member States, as well as Iceland and Norway, released the results of a screening of online discounts during Black Friday and Cyber Monday sales.
Global TV shipments remained flat year-on-year at 61.5 million units in 4Q25, despite a sharp decline in China, according to Omdia.
Omdia’s Core Market Tracker reveals that Communications Service Providers (CSPs) increased their 5G packet core network investments by 83% year-over-year in the fourth quarter of 2025.
Global tablet shipments declined by around 3% QoQ and 4% YoY in 4Q25, marking a clear step into a more mature phase for the market, according to Counterpoint Research.
RCS is no longer just another messaging standard, still looking for market validation. It is increasingly becoming a commercially relevant channel, said Ante Pamuković, Chief Revenue Officer at Infobip for ICTbusiness Media.
A new study by Juniper Research forecasts that operators will generate $3.1 billion globally from RCS for Business traffic in 2027, up from $1.2 billion in 2025.
Hrvoje Benčić, Management Board member at Ericsson Nikola Tesla and Director of Solutions and Services for Customers, argues that telecom is no longer in the phase of merely exploring AI’s potential, but has entered a period of tangible deployment.
Research from Omdia reveals that the semiconductor market surpassed $830 billion in 2025, marking the second consecutive year of more than 20% annual revenue growth.
Cybersecurity today is no longer a separate technical topic reserved for IT departments, but one of the key issues of the overall business resilience of every organization.
Infobip has released its Messaging Trends Report 2026, offering a comprehensive analysis of the current state of business communication.