Consumers Watch Over Six Hours of Video per Week on Mobile Phones

Consumers have maintained recent increases in the amount of time they spend watching videos on their mobile phones, according to research by Parks Associates. Simultaneously, time spent consuming video on a TV set, tablet, and the computer continues to decrease.

Advertising-based online video (AVOD) accounts for the largest share at nearly two hours per week on average. The research shows that consumers also spent more than one hour each watching subscription video services (SVOD) and live streaming content on their mobile phones.

“The shift between platforms will push the industry to tailor services and content more aggressively to suit mobile phone viewers,“ said Elizabeth Parks, President, and CMO at Parks Associates. “This changing dynamic will likewise increase the importance of AVOD offerings, already increasingly popular on mobile phones.“