EMEA PBBA Market Returned to Growth in 3Q17

22.12.2017.

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EMEA PBBA Market Returned to Growth in 3Q17

EMEA purpose-built backup appliance (PBBA) vendor revenues remained nearly flat with growth of 0.4% year over year to reach $196 million in the third quarter of 2017, according to IDC.

Total EMEA PBBA open systems vendor revenue decreased 2.3% year on year, and rose 3.5% QoQ during the third quarter, with revenues of $176 million. Mainframe system sales increased 35.6% year on year in 3Q17.

EMEA PBBA Vendor Revenue by Product, 3Q17 (Revenues in $M)

Vendor Revenues ($M)	3Q16 Revenue	3Q16 Market Share	3Q17 Revenue	3Q17 Market Share	3Q17/3Q16 Growth
Mainframe systems	$14.1	7.3%	$19.2	9.8%	35.6%
Open systems	$180.6	92.7%	$176.4	90.2%	-2.3%
Total	$194.7	100.00%	$195.6	100.00%	0.4%

Open Systems

Vendor Revenues ($M)	3Q16 Revenue	3Q16 Market Share	3Q17 Revenue	3Q17 Market Share	3Q17/3Q16 Growth
Integrated System	$73.4	40.7%	$62.2	35.2%	-15.3%
Target System	$107.2	59.3%	$114.3	64.8%	6.6%
Total	$180.6	100.00%	$176.4	100.00%	-2.3%

Vendor revenue in Western Europe increased 2.0% year on year in 3Q17 to $147.5 million. The main increase came from mainframe systems with a 49.1% rise year on year.

The PBBA market in Central and Eastern Europe, Middle East, and Africa (CEMA) recorded $48 million in revenue, claiming one fourth of EMEA total sales. This result was a significant improvement over the last three years' performance and limited the double-digit YoY decline to 4.1% in 3Q17.

The recovery of PBBA sales came on the back of the long-expected growth of enterprise systems markets following the stabilization of the region. Middle East and Africa (MEA) revenue continued to grow and Central and Eastern Europe (CEE) reduced its rate of decline three times QoQ, as most vendors performed better than the market average.