Lenovo Reclaims Top Spot in PC Rankings in 3Q18
Preliminary results for the third quarter of 2018 (3Q18) show that shipments of traditional PCs (desktop, notebook, and workstation) totaled nearly 67.4 million units, marking a decline of 0.9% in year-on-year terms, according to IDC. Unlike 2Q18, which grew, the 3Q18 results nonetheless outperformed the forecast which called for a decline of 3.0% due to several factors.
The traditional PC market has trended toward stabilization since 2017 and even flirted with solid growth in 2Q18. While demand from mature regions remained key to the market, many emerging markets had to contend with unfavorable currency headwinds and other politico-economic factors that cramped demand. In addition, heading into Q3 there were some concerns about processor shortages.
Despite these concerns, most of the top OEMs were able to fulfill a sizable portion of their demand and outperform the market. All in all, the quarter appears to have been driven by pockets of strong demand as well as a focus on increasing inventory ahead of further supply issues and expected price hikes. From a geographic perspective, all regions exceeded forecast, though Latin America and Asia/Pacific saw year-on-year declines.
"Q3 came in better than expected," said Jay Chou, research manager with IDC's Personal Computing Device Tracker. "But the outlook remains uncertain as we head into the holiday season, when volume will be boosted by many consumer-oriented promotions in entry-level SKUs. AMD supply could help with processor demand somewhat, but it will also take time for OEMs to spec in more models."
"Despite looming concerns around CPU shortages, the PC market in the U.S. turned in a good quarter backed by strong results in the notebook segment," said Neha Mahajan, senior research analyst, US Devices & Displays. "Healthy business PC volume, steady Chromebook shipments to U.S. K-12, and a growing gaming consumer base have been the key reasons for the optimism around the U.S. PC markets."
The U.S. PC market had yet another growth quarter with a total of 17.2 million units shipped. EMEA market recorded flattish results, with ongoing mobility demand leading to a slightly stronger notebook performance compared to desktops. APeJ posted a single-digit decline but results were above expectations. Strong commercial activity likely helped Japan beat expectation for 3Q18.
Lenovo continued the second quarter of its joint venture with Fujitsu. The addition of Fujitsu volume helped to push the vendor to the top spot with 24% of the global market share. HP grew a modest 0.3% year on year but still reached its tenth consecutive quarter of year-on-year growth and slightly outgrew its market share from a year ago.
Dell tied with Lenovo in terms of year-on-year growth at 5.8% and further expanded its market share versus a year ago. Acer climbed to 4th place with strong performances in education and gaming. Apple finished the quarter in 5th place, declined over 11%, and was the only top 5 company to underperform the overall market.
Top Companies, 3Q18 (Preliminary results, shipments are in thousands of units)