Mobile Business Messaging Market to Reach $78 Billion by 2027

The total value of the mobile business messaging market will increase from $48 billion in 2022 to $78 billion by 2027, according to Juniper Research. The research found that this 63% growth will be driven by enterprise adoption of RCS (Rich Communication Services), with businesses harnessing the end-to-end encryption and verified sender identities RCS provides to reduce messaging fraud.

The research found that the global number of RCS business messages received will increase from 161 billion in 2022 to 639 billion by 2027, as enterprises in industries handling sensitive data, such as banking and healthcare, migrate traffic away from SMS to more secure channels. It noted that whilst user verification over RCS acts as a first step in messaging fraud prevention, malicious players will increasingly identify ways to bypass this requirement. In response, the report urges firewall vendors to prioritize the accurate detection of spam content via multimedia messaging, including images and external links.

The US will represent a key growth market for RCS with all tier 1 operators, including AT&T, T-Mobile, and Verizon, supporting rich media messaging solutions. The total number of RCS business messages received in the US will surpass 170 billion by 2027 if Apple introduces support for the messaging protocol over iOS within the next 3 years.

“Apple must support RCS to facilitate smooth and secure communications between mobile operating systems. The RCS protocol is likely to be deployed over the existing iMessage interface on iOS devices, to capitalize on user familiarity and maximize adoption,“ said research author Scarlett Woodford.