Mobile QR Code Coupon Redemptions Will Surge Over 5.3 Billion by 2022

Mobile QR Code Coupon Redemptions Will Surge Over 5.3 Billion by 2022

A new study from Juniper Research has found that the number of QR code coupons redeemed via mobile will reach 5.3 billion by 2022, up from an estimated 1.3 billion in 2017. The new research finds that the use of QR codes to deliver coupons and discount offers will increase substantially, as in-built QR functionality on mobile devices drives usage, with Apple leading the way.

Recent changes by Apple, to include QR code reader functionality as part of the camera application on iPhone devices, has lead Juniper to revise upwards our mobile coupon forecasts. Juniper forecasts that over 1 billion mobile devices will access coupons through QR codes by 2022.

Research author Lauren Foye explained: "Apple’s addition of QR code reading facilities directly addresses a major barrier for use in Western markets. The lack of an in-built reader had been a hindrance, with consumers needing to download a separate QR code scanner app".

Juniper believes retailers are set to take advantage of an increasingly receptive audience for QR codes. For example, US retailer Target announced a QR code-based payments system to scan offers directly to their device stored payment cards, which can then be scanned at checkout for instant payment.

In addition, the research found that mobile enabled loyalty cards will double, with nearly 4 billion cards set to be active by 2022, up from 2 billion in 2017. Growth will be aided by digitalisation of offers, alongside newer, innovative technologies being applied by retailers.

The research also found chatbots and voice assistants as major driving factors in delivering consumer loyalty, with these programmes aiding in delivering recommended offers and incentives, as well as addressing any customer queries. However, teething problems such as misunderstood queries or incorrectly recorded information risks alienating users.

More from category

Enterprise WLAN Market Sees Moderate Growth in 1Q18

Enterprise WLAN Market Sees Moderate Growth in 1Q18

19 Jun 2018 comment

The combined consumer and enterprise wireless local area network (WLAN) market segments decreased 1.3% year over year in the first quarter of 2018 (1Q18) with worldwide revenues of $2.24 billion, according to IDC.

Global Digital Commerce Spend Will Rise 60 Percent by 2022

Global Digital Commerce Spend Will Rise 60 Percent by 2022

19 Jun 2018 comment

A new study from Juniper Research forecasts that consumer spend on Digital Commerce will reach $14.7 trillion by 2022, up by 60% on last year’s figure of $9.2 trillion.

EMEA Smartphone Markets Hit Record Value Despite Global Slowdown

EMEA Smartphone Markets Hit Record Value Despite Global Slowdown

18 Jun 2018 comment

The EMEA region's smartphone market showed some stability in the first quarter of 2018 in unit terms, while its value grew to exceed its previous first quarter peak result in 1Q15, according to IDC.