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Global smartphone demand totaled 347 million units in 2Q17, up four percent year-on-year, according to GfK. This makes it the strongest second quarter on record.
Emerging Asia led the demand growth with a 13 percent year-on-year increase, followed by Central and Eastern Europe at 11 percent, and Latin America at 10 percent. Market value grew nine percent year-on-year, due to rising average sales price (ASP).
Smartphone sales 2Q 2017 vs. 2Q 2016 | ||||||
| Units sold (in million) | Sales value (in billion USD) | ||||
| 2Q17 | 2Q16 | Y/Y % change | 2Q17 | 2Q16 | Y/Y % change |
Western Europe | 28.7 | 29.8 | -4% | 12.1 | 12.2 | -1% |
Central and Eastern Europe | 18.7 | 16.8 | 11% | 4.6 | 3.7 | 24% |
North America | 47.4 | 44.6 | 6% | 18.7 | 16.2 | 15% |
Latin America | 27.0 | 24.6 | 10% | 8.5 | 7.5 | 13% |
Middle East & Africa | 42.2 | 41.6 | 1% | 9.9 | 10.7 | -7% |
China | 110.1 | 109.7 | 0% | 35.1 | 32.4 | 8% |
Developed Asia | 16.1 | 16.6 | -3% | 10.0 | 9.4 | 6% |
Emerging Asia | 56.7 | 50.0 | 13% | 10.3 | 7.9 | 30% |
GLOBAL | 346.9 | 333.7 | 4% | 109.2 | 100.0 | 9% |
Source: GfK |
Smartphone demand in Western Europe totaled 28.7 million units in 2Q17, down three percent year-on-year. This is the third consecutive quarter of decline, caused by saturation in the largest markets, Germany, Great Britain and France. In these markets year-on-year demand fell -4 percent, -5 percent and -7 percent respectively. However, GfK expects major device launches in 4Q to help moderate full-year declines to -0.4 percent.
Central and Eastern Europe continues its recovery, with smartphone demand reaching 18.7 million units in 2Q17, up 11 percent year-on-year. As the political situation stablizes and consumer confidence recovers in Russia and the Ukraine, both markets have posted impressive year-on-year growth. In Russia, demand was up 11 percent year-on-year in 2Q17, and in the Ukraine it was up 22 percent. GfK raised its forecast for smartphone demand in the region slightly to 85.2 million in 2017, a rise of nine percent year-on-year.
In North America the market grew six percent year-on-year to 47.4 million units in 2Q, following falls in demand in the recent quarter. GfK forecasts smartphone demand in the region to total 203 million units in 2017, a rise of two percent year-on-year.
Smartphone demand in Latin America rose 10 percent year-on-year to 27 million units in 2Q17. In Middle East and Africa demand totaled 42.2 million units, up just one percent year-on-year. In China, smartphone demand plateaued in 2Q17 at 110.1 million units, showing no change year-on-year.
Overall smartphone demand in developed Asia totaled 16.1 million units in 2Q17, down three percent year-on-year. In the emerging Asia smartphone demand totaled 56.7 million units, up 13 percent year-on-year.
Smartphone sales 2017 vs 2016 | ||||||
| Units sold (in million) | Sales value (in billion USD) | ||||
| 2017 sales | 2016 sales | Y/Y % change | 2017 sales | 2016 sales | Y/Y % change |
Western Europe | 130.7 | 130.7 | 0% | 55.2 | 53.4 | 3% |
Central and Eastern Europe | 85.2 | 77.9 | 9% | 20.4 | 17.0 | 20% |
North America | 203.1 | 198.5 | 2% | 81.7 | 77.5 | 5% |
Latin America | 114.3 | 106.6 | 7% | 35.1 | 31.8 | 10% |
Middle East & Africa | 176.2 | 167.8 | 5% | 41.7 | 42.4 | -2% |
China | 461.0 | 450.1 | 2% | 148.3 | 133.5 | 11% |
Developed Asia | 73.1 | 74.1 | -1% | 46.0 | 45.1 | 2% |
Emerging Asia | 234.4 | 211.7 | 11% | 41.9 | 34.4 | 22% |
GLOBAL | 1,478.0 | 1,417.9 | 4% | 470.3 | 435.1 | 8% |
Source: GfK |