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The worldwide market for wearable devices grew 31.4% during the fourth quarter of 2018 (4Q18), reaching a new high of 59.3 million units, according to IDC. Growth in the market was driven by new wearables launching ahead of the holiday season as well as new smartphone launches as many were bundled with wearables from leading brands.
Shipments for the entire year of 2018 grew by 27.5% with 172.2 million wearables shipped. Much of this growth was attributed to the growing number of ear-worn devices as they captured almost a quarter of the market during the year.
Among the various form factors available during the quarter, smartwatches grew 55.2% and accounted for 34.3% of the overall market. Meanwhile, wrist bands accounted for 30% of the market as recent launches from Xiaomi, Huawei, and Fitbit continued to drive the category forward. Ear-worn devices grew 66.4% and captured 21.9% of the market.
Apple maintained the number 1 position with 16.2 million devices shipped in 4Q18, 10.4 million of which were Apple Watches. Xiaomi captured the second position amongst the top 5 with 12.6% share.
Huawei had a great quarter in the wearables and smartphone markets. Within smartphones, the company grew 43% during the quarter in an otherwise declining market and this translated to a staggering 248.5% growth in the wearables market since many of the Huawei and Honor phones were bundled with wearables. Fitbit finally returned to growth during the holiday season. Rounding out the top 5 was Samsung with 4 million units shipped during the quarter.
Top 5 Wearable Companies, 4Q18 (shipments in millions) | |||||
Company | 4Q18 Shipments | 4Q18 Share | 4Q17 Shipments | 4Q17 Share | Growth |
1. Apple | 16.2 | 27.4% | 13.3 | 29.6% | 21.5% |
2. Xiaomi | 7.5 | 12.6% | 5.2 | 11.6% | 43.3% |
3. Huawei | 5.7 | 9.6% | 1.6 | 3.6% | 248.5% |
4. Fitbit | 5.5 | 9.4% | 5.4 | 11.9% | 3.0% |
5. Samsung | 4.0 | 6.8% | 2.0 | 4.3% | 105.6% |
Others | 20.3 | 34.3% | 17.6 | 38.9% | 15.6% |
Total | 59.3 | 100.0% | 45.1 | 100.0% | 31.4% |
Top 5 Wearable Companies, 2018 (shipments in millions) | |||||
Company | 2018 Shipments | 2018 Share | 2017 Shipments | 2017 Share | Growth |
1. Apple | 46.2 | 26.8% | 33.1 | 24.5% | 39.5% |
2. Xiaomi | 23.3 | 13.5% | 16.1 | 11.9% | 44.6% |
3. Fitbit | 13.8 | 8.0% | 15.4 | 11.4% | -10.0% |
4. Huawei | 11.3 | 6.6% | 4.6 | 3.4% | 147.3% |
5. Samsung | 10.7 | 6.2% | 5.8 | 4.3% | 85.1% |
Others | 66.8 | 38.8% | 60.0 | 44.4% | 11.2% |
Total | 172.2 | 100.0% | 135.0 | 100.0% | 27.5% |
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