VR Consumer Content Revenue Will Exceed $7 Billion in 2025

VR Consumer Content Revenue Will Exceed $7 Billion in 2025

Foto: Depositphotos

Consumer virtual reality content will bring over $7 billion in revenue in 2025, an increase of over 160% on the $3 billion it is expected to generate in 2020, according to Juniper Research. The primary driver for consumer content in this space will be console gamers, which will account for 41% of revenue generated in 2025.

The new research expects console content revenue to be buoyed by a presence from larger developers that are often absent in most other VR platforms. The report also notes that standalone VR will be the fastest-growing user base in the next five years; taking over from smartphone-based VR, which will stall, following the exit of Google and Samsung from the market last year. Juniper Research expects mobile VR to decline over the next five years, with only 1.2 million headsets in use by 2025.

While VR is expanding to more users, it is failing to gain the attention of large consumer companies, with many products and services targeted towards enterprise users. The consumer space, meanwhile, will struggle to become mainstream.

Console games will be the most lucrative area here, but still have relatively low revenue per transaction, with an average price of $17 per VR game expected for consoles through the forecast period. At the same time, however, less than 4% of console users worldwide will use the platform; making VR compatibility, rather than VR exclusivity, a safer bet for games developers.

"The price of entry remains an obstacle to many potential VR users and developers," remarked research co-author James Moar. "We expect standalone VR to grow more rapidly, as the middle ground of affordable quality, but platform providers need to develop ways for content to be more effectively monetised, in order to attract developers."

More from category

10 Percent of Workers Will Seek to Trick AI-Driven Tracking Systems by 2023

10 Percent of Workers Will Seek to Trick AI-Driven Tracking Systems by 2023

17 Apr 2021 comment

Gartner predicts that by 2023, more than one-in-ten workers will seek to trick AI systems used to measure employee behavior and productivity.

Smartphone Revenues Expected to Spike 13 Percent in 2021

Smartphone Revenues Expected to Spike 13 Percent in 2021

16 Apr 2021 comment

Global smartphone wholesale revenues will increase 13% in 2021, the highest revenue growth in six years, according to Strategy Analytics.

Mobile Payment Tokenisation Revenue to Exceed $53 Billion by 2025

Mobile Payment Tokenisation Revenue to Exceed $53 Billion by 2025

16 Apr 2021 comment

Revenue from tokenisation provisioning and management in mobile payments will exceed $53 billion in 2025, from $18 billion in 2020, according to Juniper Research.