Xiaomi's Global 5G Smartphone Growth Stalls in 3Q21

Xiaomi's Global 5G Smartphone Growth Stalls in 3Q21
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Xiaomi’s global 5G smartphone shipments growth stalled in the third quarter of 2021, according to Strategy Analytics. Samsung continued to grow its share of 5G smartphone shipments. Honor led as a shipments growth leader.

“Samsung edged ahead of OPPO to become the second leading Android 5G smartphone vendor globally in 3Q21,“ said Ville Petteri-Ukonaho, Associate Director at Strategy Analytics. “Samsung has returned to positive territory following three prior quarters of negative sequential shipment growth. It is benefiting from healthy demand across multiple regions for its smartphones.“

“Honor was the fastest-growing Android 5G smartphone brand QoQ in 3Q21,“ said Yiwen Wu, Associate Director at Strategy Analytics. “Honor 5G smartphones are rapidly increasing in popularity in China. The honor was formerly a sub-brand of Huawei but was spun out as an independent company earlier in the year. The company’s 50 5G, 50 SE 5G, and 50 Pro 5G were its leading 5G smartphones in the third quarter.“

“Xiaomi, which recorded dramatic growth in global 5G smartphone shipments in 2Q 2021, saw that growth stall in 3Q21, with shipment growth flat sequentially in the most recent quarter,“ explains Ken Hyers, Director at Strategy Analytics. “Samsung’s resurgence blunted Xiaomi’s ability to grow in Europe, while OPPO surged in China. Facing a combined one-two punch from Samsung outside of China and OPPO in China, Xiaomi saw demand for its 5G smartphones slow considerably in Q3.“