Younger Users Flock to Snapchat in the UK

Younger Users Flock to Snapchat in the UK

Foto: Depositphotos

Snapchat will have a larger user base among UK adults ages 18 to 24 than Facebook in 2018, according to eMarketer’s forecast on social network usage.

The number of Snapchat users in the UK will reach 16.2 million this year, of which 5.0 million (or nearly 31%) will be between 18 and 24. By comparison, the number of UK Facebook users ages 18 to 24 will total 4.5 million, down 1.8% over 2017. Instagram will have 4.2 million users in this cohort, and 2.6 million will use Twitter. While Facebook-owned Instagram is growing its younger user base, our forecast indicates Snapchat will retain the upper hand in that category in the coming years.

Facebook is still adding monthly users overall, but older age groups are mainly responsible for this. Overall, there will be 32.7 million Facebook users in the UK this year, up 2.0% over 2017. eMarketer’s forecast also shows that mobile Facebook user growth has started to level off, suggesting that many younger social network users are forgoing Facebook altogether in favor of more appealing mobile-first alternatives.

“These so-called Facebook-nevers are eating into Facebook’s user growth significantly,” eMarketer senior analyst Bill Fisher said. “And while the media giant’s Instagram purchase looks to have been a shrewd move in as much that it’s picking up Younger agusome of that young user base, it’s struggling to hold onto the coattails of Snapchat among these cohorts.”

More from category

B2B Manufacturing Brands Must Improve Digital Marketing Operations

B2B Manufacturing Brands Must Improve Digital Marketing Operations

19 Apr 2019 comment

Most B2B manufacturers are struggling to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner.

Spotify to Surpass Pandora Listeners by 2021, Sooner Than Expected

Spotify to Surpass Pandora Listeners by 2021, Sooner Than Expected

19 Apr 2019 comment

Pandora may be the most popular music streaming service in the US, but it won’t retain the No. 1 spot for much longer, according to eMarketer.

The Future of App Development Is Multiexperience

The Future of App Development Is Multiexperience

18 Apr 2019 comment

As user application touchpoints increase in frequency, change in modalities and expand in device type, the future of app development is multiexperience, according to a recent survey by Gartner.