Alphabet Revenue Went Up on Advertising Rebound

Alphabet Revenue Went Up on Advertising Rebound
Dražen Tomić - Tomich Productions

Sundar Pichai, CEO of Alphabet and Google, said that a rising online activity contributed to a surge in earnings in the second quarter of 2021. Company's advertising revenue resumed business as usual after being hit by COVID-19 in 2020.

Alphabet's revenue grew 62 percent to $61.9 billion compared with the same period in 2020. Most of revenue came from Google advertising which rose 69 percent to $50.4 billion. Net income hit $18.5 billion, up from $7 billion, in part due to an accounting change.

Pichai said the company’s services helped consumers and businesses, while adding long-term investment in AI and Google Cloud are helping them drive significant improvements in everyone’s digital experience. Advertising from YouTube rose from $3.8 billion to $7 billion, while its TikTok competitor YouTube shorts surpassed 15 billion views daily, an increase from 6.5 billion in March.

Revenue for Google Cloud, which includes infrastructure, its data analytics arm and enterprise-focused services including Google Docs and Sheets, was up from $3 billion to $4.6 billion. Operating loss in cloud was also cut from $1.4 billion to $591 million. Other Bets, which includes self-driving car initiatives, posted a rise to $192 million, from $148 billion, however operating loss was higher at $1.4 billion from $1.1 billion.