Amazon won the rights to broadcast 10 National Football League Thursday night games live online this season as part of its video subscription service, the online retailer’s latest effort to boost the value of Prime membership, according to Bloomberg.
The e-commerce giant paid $50 million for the one-year deal, according to a person familiar with the agreement. An Amazon spokesman confirmed the company gained the streaming rights to the games, but declined to comment further.
Twitter had a similar deal for the NFL’s Thursday night games last year, kicking off a strategy to expand video and boost its appeal to a broader audience. The agreement with the NFL spurred more than 40 partnerships for Twitter to live stream sports, entertainment, news and politics, the company said. But the loss of the contract shows the unpredictability of relying on annual deals to build the business.
While the games will continue to be broadcast on television by CBS, NBC and the NFL Network, short-term digital agreements are part of the football league’s strategy leading up to 2021, when the traditional broadcast deals begin to expire. At that point the NFL will be looking at tech companies as possible bidders alongside networks like ESPN, CBS, NBC and Fox.
Amazon has been enhancing its streaming content by making original movies and shows to increase the value of $99-a-year Prime membership, which also includes delivery discounts and photo storage. Customers who watch shows on Amazon during promotional trials are more likely to subscribe to Prime and renew their memberships, the company has said.
When the largest amusement park in Germany, Europa-Park, began constructing its new Croatia area, it found inspiration in Rimac hypercars and technology for its new rollercoaster – the Voltron Nevera Powered by Rimac.
Following the end of the public delisting acquisition offer for Telefónica Deutschland, Telefónica holds approximately 96.85% of the shares in its German subsidiary.
Infobip Shift Miami, the American version of the Croatian developer conference, this week brought together a diverse technology-sector audience on the shores of Florida.