Apple Debuts Upgraded Pro Laptops Ahead of Fall Product Blitz

Apple Debuts Upgraded Pro Laptops Ahead of Fall Product Blitz
Apple

Apple released an upgraded MacBook Pro line Thursday that’s faster and has more features, according to Bloomberg.

The new laptops, which come in the same 13-inch and 15-inch sizes as last year’s models, include pro-focused upgrades like additional memory and storage, the ability to compile code faster, brighter screens, and quieter keyboards that some users have often requested since the latest MacBook Pro design was announced in 2016. Apple says the larger new MacBook Pro is as much as 70 percent faster than the previous model, while the smaller version is up to twice as fast as its predecessor.

The new laptops include screens with True Tone technology, which shifts colors automatically based on the surrounding physical environment. Apple also added an updated custom chip called the T2, which provides better security and brings the voice-controlled “Hey Siri“ option to the Mac for the first time. The Macs also include updated Intel Corp. processors.

The updated MacBook Pros come ahead of a significant product blitz for Apple. This fall, the company plans to introduce three new iPhones, upgraded iPad Pros with Face ID, new Apple Watches with edge-to-edge screens, and a new low-cost laptop to replace the aging MacBook Air, Bloomberg News has reported.

The smaller MacBook Pro starts at $1,799 and the larger model at $2,399. Both are available on the company’s website and in some Apple retail stores and authorized resellers later.