Apple Pushes Into the Film Industry With Two Movie Deals

Apple’s video division is making inroads into the film industry with the acquisition of two family-focused movies, according to Bloomberg.

The company has closed a deal for the rights to “Wolfwalkers,“ an animated film by Oscar-nominated studio Cartoon Saloon. Apple also picked up the global distribution rights to the documentary feature “The Elephant Queen“ at the Toronto International Film Festival.

The agreements gives a glimpse into the strategy for the latest technology company to take on Hollywood. While Apple has been prolific in commissioning television content, it’s been slower to push into feature films. It’s unclear yet whether the movies will get a theatrical release, but the partnership with Cartoon Saloon suggests that Apple is seeking Oscar-worthy films.